Question 1

What exactly does ScaleUp do for a real estate business?

Accepted Answer

We build and operate the demand engine: paid acquisition on Meta and Google, qualification logic, follow-up automation, appointment booking and attribution reporting. The deliverable is qualified appointments with buyers who match your price band, not a list of phone numbers.

Question 2

Do you work with developers, brokerages, or both?

Accepted Answer

Both, plus independent property consultants. Developers usually need project-level launch demand and NRI reach. Brokerages need consistent inventory-agnostic buyer flow and faster speed-to-lead. The funnel architecture differs; the accountability model does not.

Question 3

What is a realistic cost per lead in real estate right now?

Accepted Answer

In emerging markets, $18–$55 for mid-segment residential and $48–$110 for premium inventory above $250K. In the UAE, $7–$25 depending on price band and audience. Ranges shift with locality, project maturity and creative quality — we commit to a target after the audit, not before.

Question 4

How do you define a qualified lead?

Accepted Answer

Verified contact, stated budget within your price band, purchase timeline inside 90 days, preferred locality match, and clarity on financing (cash, mortgage pre-approval or under process). Anything failing those checks stays in nurture instead of reaching your closers.

Question 5

Which platforms do you run campaigns on?

Accepted Answer

Meta (Facebook and Instagram) for discovery and retargeting, Google Search for high-intent project and locality queries, YouTube for project walkthroughs, and where relevant portal retargeting. Platform mix is decided by price band and buyer geography.

Question 6

Can you generate NRI and international buyer leads?

Accepted Answer

Yes. NRI campaigns are run as a separate geo and creative track — GCC, UK, US, Singapore and Canada — with messaging built around repatriation, rental yield and remote purchase process, plus timezone-aware call scheduling.

Question 7

How fast do leads get contacted after they enquire?

Accepted Answer

Automated WhatsApp and email acknowledgement fires within seconds; a qualification sequence runs immediately, and your sales team receives a CRM task with full context. Median first human contact on our accounts is under two minutes.

Question 8

Do you build landing pages or use lead forms?

Accepted Answer

Both, tested against each other. Instant forms convert cheaply but qualify weakly; landing pages qualify better and carry the premium positioning most projects need. We usually run a hybrid: forms for cold reach, pages for retargeting and high-ticket inventory.

Question 9

Will you work with our existing CRM?

Accepted Answer

Yes — Salesforce, Zoho, HubSpot, LeadSquared, Sell.Do or a Google Sheets-based process. We integrate routing, stage definitions and conversion events so that source attribution survives all the way to a booking.

Question 10

What does the reporting look like?

Accepted Answer

A weekly review of spend, CPL, qualification rate, appointments booked, show-up rate and cost per booked visit — plus scale and kill decisions for the coming week. Monthly reporting maps spend against pipeline and closed inventory value.

Question 11

What ad budget do we need to start?

Accepted Answer

A meaningful test needs a minimum of $1,800 per month per project, or $4,000 in the UAE. Below that, data accumulates too slowly to optimise for qualified appointments rather than raw leads.

Question 12

How is your fee structured?

Accepted Answer

A fixed monthly retainer covering strategy, build and management, with an optional performance component tied to booked appointments. We do not take commission on property sales, and we do not mark up ad spend.

Question 13

Is there a lock-in period?

Accepted Answer

The initial engagement is 90 days because funnel builds and platform learning need that long to produce reliable data. After that it is month-to-month. Retention on our accounts sits at 94% past a year.

Question 14

Who owns the ad accounts, creative and data?

Accepted Answer

You do. Campaigns run inside your business manager wherever possible, creative assets are handed over in source files, and lead data lives in your CRM. If we part ways, nothing leaves with us.

Question 15

Do you handle creative production?

Accepted Answer

Yes — static creative, motion graphics, ad copy, project walkthrough edits and testimonial cuts. For premium inventory we direct shoots on site; otherwise we work from developer assets and 3D renders.

Question 16

Can you help fix our sales follow-up, not just the ads?

Accepted Answer

That is usually where the largest gain sits. We install call scripts, objection handling frameworks, follow-up cadence and no-show recovery flows, and we train your team on the qualification standard we hand over.

Question 17

How many clients do you take at once?

Accepted Answer

The portfolio is capped, and we avoid running directly competing projects in the same micro-market. Onboarding slots per quarter are limited, which is why the strategy call is also a fit assessment.

Question 18

What happens on the growth strategy call?

Accepted Answer

Thirty minutes: your current spend and CPL, qualification and follow-up gaps, competitor ad activity in your market, and a realistic target for cost per booked site visit. You leave with a plan whether or not you work with us.

Criteria	Traditional Agency	ScaleUp
What is delivered	Raw form fills	Qualified, budget-verified appointments
Success metric	Impressions, reach, clicks	Cost per booked site visit and closing
Lead follow-up	Handed to your team, untouched	Automated WhatsApp + call-back triggers in under 2 minutes
Qualification	None — your closers filter	Budget, timeline, location and financing filtered pre-call
Tracking	Platform dashboard screenshots	Click-to-closing attribution inside your CRM
Creative	One ad set, refreshed quarterly	Weekly creative matrix per project and price band
Reporting	Monthly PDF of vanity metrics	Weekly revenue review with kill/scale decisions
Team access	Account manager relaying messages	Direct line to the strategist running your account
Client load	Unlimited retainers	Capped portfolio — limited onboardings per quarter

Real Estate Companies Don't Need More Leads. They Need More Qualified Buyers.

If we don't beat your current verified appointment cost in 60 days, we work for free until we do.

Book Your Growth Strategy Call

Official Meta & Google partners — not a reseller in between.

The problem is rarely lead volume. It is what happens after the lead arrives.

Leads that were never buyers

No follow-up system

Sales team burning hours on filtering

Ad costs climbing every quarter

Zero tracking from click to closing

One qualification pipeline, seven controlled stages.

Attract

Qualify

Nurture

Follow Up

Book Visit

Close Deal

Scale

What the first 60 days look like.

Growth strategy call

Audit & offer positioning

Funnel & tracking build

Campaign launch & testing

Scale & report on revenue

$112K in ad spend. 3,864 qualified enquiries. 1,134 booked site visits.

The difference is not the ad account. It is the standard of accountability.

The five things every serious operator asks us first.

Eighteen questions real estate operators ask before they spend.

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